Original · Liquid · Design
OLD Collective brings together Marnie Old's strategic skills, depth of knowledge, and marketing savvy with top-tier collaborators — finding fresh solutions for wine, beer, and spirits brands ready to tell something new.
OLD Collective brings together Marnie Old's unique set of strategic skills, depth of knowledge and marketing savvy with a diverse range of top-tier collaborators to find fresh solutions for wine, beer and spirits clients interested in new ways to sell.
A true original, Marnie ranks among the most respected storytellers and thought leaders of the drinks world — known for concepting and executing innovative projects that broaden audiences and explore new ways to sell. From award-winning books to viral social campaigns, every collaboration is built around one thing: making drinks culture more accessible, more engaging, and impossible to ignore.
"Between her passion for lager brewing, her depth of local beer knowledge and her persuasive way with words, I can't think of a better or more sincere advocate for Pennsylvania brewers than Marnie Old. From our first meeting, she was able to articulate Yuengling's brand story better than I could myself."Dick Yuengling — Chief Executive Officer, D.G. Yuengling & Sons, Inc.
A star-studded array of top talents, market leaders, and inventive innovators
Chosen by DK Publishing to write their definitive wine course — now widely used globally as a beginner's textbook. Written and illustrated simultaneously to engage visual learners with intuitive infographics, clarifying tasting exercises and insights focused on practical skills.
Conceived and founded by Marnie as a stealth marketing campaign for Pennsylvania craft lagers. Recognized by USA Today as one of America's Top Ten Beer Festivals in 2023 — 13,000+ attendees, 15.7M+ impressions, $36K+ earned media value.
A color-coded sensory navigation system for Boisset wines serving as wine finder, Salesforce training tool, and food pairing system — alongside the book Passion for Wine. The partnership also transformed the Boisset wine club into Wine Society: 6,000+ members, 1,500+ advisors, powered by the POUR content distribution network.
Winner of Digital Book World's "Best Non-Fiction App" at the 2013 Publishing Innovation Awards. A crash course in thinking like a sommelier — 240 audio pronunciation guides, interactive infographics, and 90 minutes of video lessons praised by the Wall Street Journal.
The first book giving in-depth instruction on pairing both beer and wine with food. Co-authored with Dogfish Head founder Sam Calagione for DK Publishing, it kicked off a cross-country tour of competitive pairing dinners that broke barriers between wine and beer audiences.
A charmingly light-hearted content marketing campaign breaking from wine's traditional stuffiness — illustrated cartoons and animations by James Comey and Emily O'Keefe introducing younger audiences to Spain's incredible wines across social media.
An ultra-premium tequila uniting the Boisset family of Burgundy with Jalisco's Beckmann Gonzalez dynasty — a Blanco, Reposado, and Añejo of 100% Blue Weber agave, finished in Jean-Charles Boisset's Chardonnay barrels and poured from artisan ceramic decanters set with obsidian stone.
"Marnie knows what people want to drink before they do, and her instincts are as solid for the general public as they are for the foodie fringe."Stephen StarrJames Beard Foundation's Outstanding Restaurateur 2017
"Marnie is a breath of fresh air in the wine world."Michael MondaviLegendary California Vintner
"Marnie brings vibrant energy and a dynamic approach to illuminating the world of wine, uniting her extraordinary knowledge with a rare talent for communicating what makes wine special. It's magical to watch how she inspires passion for the magical elixir we adore so much."Jean-Charles BoissetBurgundian Vintner & Co-Author
"Positioning Pennsylvania as the top destination for lager is a strategic tourism investment with broad-reaching impact. Lager would be the entry point — but the economic ripple effect would be felt statewide."Anne M. RyanDeputy Secretary of Tourism, PA Dept. of Community & Economic Development
"Though better known as a wine expert, Marnie Old has been a respected voice on the Philly beer scene for decades and a trusted collaborator. Her proposal to promote Pennsylvania's lager heritage would benefit all stakeholders — from breweries to distributors to taverns — with authenticity and integrity."Bill CovaleskiCo-Founder, Victory Brewing Co. & Brewers of PA
If you're a wine, beer, or spirits brand looking for an inventive collaborator who can concept, write, design, and execute — Marnie Old and OLD Collective are ready to pour something new.
marnie@meetmarnieold.com